Turning virtual into reality. Bringing the Upper Street online brand to life by creating customer experience at the Shoe Lounge. Designed and delivered 'Art Deco

with a twist'.


“The Queen of Quirk, Mel has a vision and the eye for the unusual. She perfectly encapsulated the Upper Street brand experience by sourcing and blending an amazing array of vintage furniture, beautiful paints & fabrics, and cool contemporary objects d'art. Mel developed a deep understanding of not only our customer but also our functional needs as a business, whilst bringing a unique artistic flair to the project, and a creative approach to managing this within a tightly defined budget.  The iconic Upper Street luxury Shoe Lounge is a space that our loyal customers and the fashion industry fall in love with and never want to leave.”    

Julia Elliott Brown / CEO