Turning virtual into reality. Bringing the Upper Street online brand to life by creating customer experience at the Shoe Lounge. Designed and delivered an Art Deco theme with a twist.

 

The Queen of Quirk, Mel has a vision and the eye for the unusual. She perfectly encapsulated the Upper Street brand experience by sourcing and blending an amazing array of vintage furniture, beautiful paints & fabrics, and cool contemporary objects d'art. Mel developed a deep understanding of not only our customer but also our functional needs as a business, whilst bringing a unique artistic flair to the project, and a creative approach to managing this within a tightly defined budget.  The iconic Upper Street luxury Shoe Lounge is a space that our loyal customers and the fashion industry fall in love with and never want to leave.”

Turning virtual into reality. Bringing the Upper Street online brand to life by creating customer experience at the Shoe Lounge. Designed and delivered 'Art Deco

with a twist'.

 

“The Queen of Quirk, Mel has a vision and the eye for the unusual. She perfectly encapsulated the Upper Street brand experience by sourcing and blending an amazing array of vintage furniture, beautiful paints & fabrics, and cool contemporary objects d'art. Mel developed a deep understanding of not only our customer but also our functional needs as a business, whilst bringing a unique artistic flair to the project, and a creative approach to managing this within a tightly defined budget.  The iconic Upper Street luxury Shoe Lounge is a space that our loyal customers and the fashion industry fall in love with and never want to leave.”    

Julia Elliott Brown / CEO